Career and Leadership
Baia Salihin (full name: Siti Sabariah Salihin) is an accomplished trainer, consultant, and lecturer with expertise spanning engineering, communication, and professional image development. She is the Founder of Image Profile Resources and has established herself as a trusted trainer for both government agencies and corporate clients, delivering programs in professional grooming, social etiquette, communication, customer service, interpersonal skills, and leadership development through DISC profiling.
She is an HRD Corp Accredited Trainer, a Certified Professional Image Consultant, Certified Dining Skills Consultant, and Certified DISC Profile Analyst. Her career path includes working as a Technical/Electrical Engineering Staff, a Multimedia Specialist (2004–2009), and serving as a Lecturer in Electrical Engineering since 2010. She also collaborates with organizations such as Dato’ Fadzilah Kamsah Group of Companies (DMFK).
Academic Background
Baia is a PhD candidate in Wireless Communication at Universiti Teknologi MARA, where she also completed her Master of Science in Telecommunication & Information Engineering and her Bachelor of Engineering (Hons.) in Electrical Engineering. She began her academic journey with a Diploma in Electrical Engineering with Education from Kolej Universiti Tun Hussein Onn (now UTHM).
Her technical certifications include Certified Fiber Optic Technician (FOA), Certified Data Communication Networking Trainer (Huawei-MDeC), and Certified Optical Communication Trainer (Huawei-MDeC). She is also a Registered Graduate Engineer with the Board of Engineers Malaysia.
Personal Interests
Baia is passionate about helping individuals unlock their confidence, enhance their professional image, and build meaningful career paths. Known for her engaging and approachable style, she emphasizes that success begins with clarity of goals and determination. She enjoys working with learners of all levels, guiding them toward personal growth, professional excellence, and lifestyle enhancement.